2021

The two brands Parisol Horse Care and B&E Leather Care are merged into one strong brand Bense & Eicke and the products are given a fresh, modern look.

2018

Recipes go natural

With products such as HorseDeo, Natural Hoof Oil and the HautFein and HaarFein soaps, the first purely natural products are launched on the market, and at the same time the foundation is laid for further purely natural products.

2016

#benseundeicke partner team (formerly #parisolpartner) is founded.

A partner team of riders, horse people and breed associations with different backgrounds and riding styles - with a common attitude of fairness to the horse - is formed.

2015

Dietmar Reinecke retires from the operative business, among other things he dedicates himself to beekeeping. At the same time, the young management team reflects on traditional values and forges new paths for the future.

2014

Emergence of a GmbH & Co. KG

In January 2014, the senior boss Albert Reinecke passed away at the age of 86. In the same year, the company was renamed GmbH & Co KG. With the siblings Wiebke Winkler and Christoph Reinecke, the 3rd generation of the Reinecke family enters the management.

2011

Relaunch and 125th company anniversary

In 2011, a relaunch of the Parisol and B&E brand design was undertaken. In the following year 2012, the 125th anniversary of the company was celebrated.Bense & Eicke is one of the leading companies producing horse and leather care products.

2006

With Christoph Reinecke, the third generation joins his parents' company in 2004 and becomes managing director in 2006.

1999

The products repeatedly get a new look

In 1999, the product design was revised.

1989

Foundation of the limited partnership

In 1989, the trained chemist Dietmar Reinecke, son of Albert Reinecke, became a partner in the company and a limited partnership was founded.Dietmar Reinecke has already been working in the company since 1977.

1986/87

In 1986, a major fire destroyed the company's entire production facilities. A new building in the Einbeck district of Edemissen was purchased and converted so that production could be resumed after only four weeks. In the following years, two modern production and storage facilities were added to the buildings and adapted to today's needs.

1983

Participation in spoga horse for the first time

For the first time, the company exhibits at the equestrian sports trade fair spoga/ gafa in Cologne, thus intensifying its foreign business.

1960

With the Parisol brand, the company specialises in horse care.

At the beginning of the 1960s, Albert Reinecke laid the foundation for the further development of the company in the field of horse care. The horse care programme of the Parisol brand was expanded and optimised. In 1965, the company headquarters were moved to the Einbeck suburb of Edemissen.

1958

On 10 January 1958, Albert Reinecke acquired the company Bense & Eicke with all rights, customers, recipes and trademark rights. At that time, special leather coating dyes, especially for footballs, were produced, among other things. Well-known companies such as Adidas, Puma and Moll were among the customers.

1936

Walter Schmitt Group of Companies Hanover

In 1936 the company Bense & Eicke was bought by Mr. Walter Schmidt from Hanover and belonged to his group of companies until 1958. In the 1940s, Albert Reinecke completed his training as a businessman in the company and then took over the management.

1905

The first hoof ointment is produced

After a major fire in 1905, the company was rebuilt in the new industrial area of Einbeck. At this time, the first hoof ointment was already being produced under the brand name Parisol. Leather care products and special leather dyes were also produced and distributed worldwide.

1887

The company Bense & Eicke was founded in 1887 by the merchant Bense and the pharmacist Eicke in Einbeck. The production of tanning auxiliaries for leather factories and tanneries all over the world made up the core business at that time.